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Here is a copy of the press release for the book launch:
July 14th sees the launch of a new book aimed at helping those who are responsible for marketing and corporate communications within Islamic banks do their jobs better, representing a world first - and all from an Australian-based book publisher.
Brilliant Marketing for Islamic Banks is written by Paul McNamara and is published as an e-book in a variety of digital formats by Business Bookclub. With the proliferation of digital readers and applications, Business Bookclub also launches its new website www.businessbookclub.com, publishing and selling digital publications only.
Paul McNamara, a well known Islamic finance journalist and co-founder of Yasaar Media, a Dubai-based Islamic finance research and media company, has extensive experience both in marketing in the financial services sphere and in Islamic finance. He has launched Islamic finance publications in the UK, the UAE, and Australia.
Commenting on the launch of the book, Mr. McNamara said, ‘The global financial crisis has caused most financial institutions – conventional and Islamic – to reconsider how they do business and a core part of this is how they present themselves to the public through both marketing and corporate communications. Very often the people doing these jobs have to communicate in English, which is not always their first language, and the aim of this book is to give these people the right tools to do their job brilliantly rather than just well. The book is filled with linguistic tips and tricks to help this group communicate brilliantly.’
David Parker, publisher of Business Bookclub said, ‘The timing of the launch of this book could not have been better: it comes at a time when many Islamic bank marketers are trying to readjust their expectations of what works and what doesn’t after the first wave of the global financial crisis. The fact that the book is being published in multiple digital formats will tell you a lot about the projected audience for this book: young, savvy, and street-smart marketers within Islamic banks across the globe’.
Brilliant Marketing for Islamic Banks by Paul McNamara is available in a variety of digital formats from www.businessbookclub.com priced at US$35.
ENDS
Note to editors: Business Bookclub has been operating since 2002 producing state-of-the-art books and e-books for discerning niches within the global business market.
For further information contact:
www.businessbookclub.com
