A revolution in Islamic finance media ...
The Islamic finance industry has long suffered from an absence of very high quality media. In some instances the media that has existed has found itself bowing to the commercial pressures of sponsors or advertisers. And the reality is that the people who suffer most are the readers of these products – as they scramble to find out what is really going on amidst the hype and misinformation.
Melbourne-based Eaglemont Media has changed all of that with the simultaneous launch of three Islamic finance media products aimed at both the professional and the investor with a keen interest in the Islamic finance sphere.
The Islamic Globe – a weekly e-newspaper that does not simply report the news but digs behind the news to help readers understand what is really going on.
While there are numerous sources of news within the industry, many of them simply reprint press releases verbatim without questioning the authenticity of some of the data contained in them. The result is a very biased view of the news – written in large part by the people who write the press releases. The Islamic Globe changes all of that by digging into the story behind the press release to find out what is really going on – as well as covering stories that everyone else has missed. The result is an indispensable weekly guide to what is really going on around the globe in the industry.
The Compass – is a monthly e-magazine that is produced as a supplement to The Islamic Globe and carries features, insights and opinion from professional journalists and industry pundits.
What readers will not find in the magazine is self-serving promotional material written by ‘industry experts’ whose only agenda is raising their own profile and getting job offers. The result is a forum that addresses the difficult questions and provides a realistic overview of the state of the industry. But just because this is a serious business does not mean that it has to be a chore to read about it. The Compass is written in a lively and engaging style and uses some of the best young designers in the world to give it an edgy and contemporary feel.
TheIslamicGlobe.com – is an Islamic finance repository of information about the industry and a social media site where participants can get involved with each other and share insights, contacts and knowledge. TheIslamicGlobe.com will rapidly establish itself as a must-visit for the professional and investor alike – with news, views, insights and thought provoking longer pieces geared at getting the industry thinking.
The stunning visual impact of all of Eaglemont Media’s products comes from a new, vibrant and thoroughly exciting creative team called MixMediaWorx. MixMediaWorx is a full service creative, design and branding agency with a strong pedigree in working on leading brands – a pedigree that belies the relative youth of the company. The MixMediaWorx team is based in Brunei.
At long last it seems as if the Islamic finance industry is about to get the kind of incisive media that it has long waited for.
Wednesday, December 15, 2010
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